Professional Portfolio

University of Colorado Denver

College of Arts and Media

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Education

University Of Colorado Denver

Major: Music Business and Entertainment Industry Studies

Minors: Law Studies and Communications

• Standing GPA 3.8
  
• Graduaction Date: 2023
  

Arapahoe Community College

• Received Associates in Business Communications.
  
• Final GPA 3.6
• Made Dean's List multiple times while attending.
  

Relevant Course Work

Artist Management

Course Description: Students learn the theory and practice of artist management as it relates to developing a career through entrepreneurship, establishing business structures for the artist, and concepts including: promotion, live performance, recording, contracts, and essential business practices.

Relevant Course Work: In artist management we were required to network in within the class and complete an Artist Development Project in a team. I took my friend's band Birds Eye View and completed a complete artist analysis and rebranded them to new potential markets.

Letter Grade: B+

Link to Artist project: https://docs.google.com/presentation/d/1XgqRy53WE9o0yPfijbepFKm3wSMNgrYEpD8prCsDUxQ/edit?usp=sharing

Music Touring

Course Description: Study of the important elements related to the successful execution of musical tours. Topics include tour management, deal memos and contracts, advancing a tour, tour routing, management/booking agents, merchandise sales, tour accounting, hand tour marketing. Prereq: MUSC 3210 and MUSC 3220. Restriction: Restricted to MUSC-BS majors within the College of Arts and Media. Max Hours: 3 Credits.

Relevant Course Work: In Music Touring I was required to understand different positions within the industry and their responsibilities, use Excel for merchandise sales and ticket sales sheets, analyze different sources of income and door deals.

The final project for this class was to route a fake tour and cover all logistics including; a day schedule, all costs and profit for the tour,

Letter Grade: B

Link to project: https://docs.google.com/document/d/1zv9I4HZVsNfnpzSiYj77VKONYxZE3_s14FTcm9u690E/edit?usp=sharing

Music Entertainment Marketing - Storm Gloor

Course Description: MUSC 3210 - Music and Entertainment Marketing (3 Credits)

In this course students learn the essential elements of marketing as applied to the music and entertainment industry. Course topics include: marketing principles, theories and tools utilized in the music and entertainment businesses and specific industry practices and applications.

Relevant Course Work: In the Music Entertainment Marketing class it was essential to utilize marketing strategies such as SWOT analysis, rebranding, demographics, and target markets in a group project. The main objective was to rebrand an artist that was assigned to you and find tools to market their brand locally.

Letter Grade: B

Link to project: https://docs.google.com/document/d/1R7Uhdyo91LkSMyNsrtcOP3OjAJ39Pv6c/edit?usp=sharing&ouid=105693222866841812278&rtpof=true&sd=true

Experience

Social Media Marketing Manager - Silver Owl & Company

• Maintained Social Media Presence on Instagram, Facebook, Youtube, Tiktok, and Reddit.
  
• Assisted Managers in the creation of training manuals and video content for new employees.
  
• Completed SWOT analysis and identified target markets for future marketing campaigns.
  
• Successfully completed/maintained sales goals while with the company (daily, weekly, and monthly)
  
• Gained experience in microsoft office (word, excel, and powerpoint)
  

Holiday Channel Social Media Marketing Intern

• Analyze current social media platform standing and goals for the brand.
  
• Look at recent performance and complete SWOT analysis.
  
• Prepare reports on the above information and communicate the insights of these reports to the broader business.
  
• Consult with the management team to develop long-term campaign plans and strategies.
  
• Suggest budgets and improvements based on the above information.
  

Human Capitol

Intellectual Capital: I have experience training others in previous jobs and am able to perform excellent customer support, sales strategies, and diffuse tense situations in a business environment. I have managed social media for small businesses for 4 years in 2022.

Social Capitol:

Instagram Link: https://www.instagram.com/sunshinedecline/

Tiktok Link: https://www.tiktok.com/@ladlel?is_from_webapp=1&sender_device=pc

Community Service/Volunteering

• Completed 50 hours of community service my junior year of high school as a chosen topic for research project. 2018-2019
• Performed for nursing homes pro bono 2014-2016
• Volunteered for Underground Music Showcase for 2021 and 2022 working street teams and grounds crew cleanup.

Memberships and Affiliations

• International Baccalaureate program 2014-2019
  

References:

Cara Logan - In house manager School of Rock Golden. 303.842.8214

Jeramy Bizelli - Manager Holiday Auto. 303.758.9222

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